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What is the Fray'N Release Movement?

People keep asking us questions about the Movement. How it's born, what does Fray means and why do we categorize ourserlves as a Movement. Well let me tell you a story.  In last february David and me (JP) were sitting in the coldest cold ice fishing on the Lake St-François in Quebec and we started having a conversation about our passion and what was missing around it. We quickly realized that even though fishing is really popular, there is no brand uniting everybody and providing cool apparel to fishermen. There are these large fishing vests and hats with no style but nothing to fit the younger styles. We realized there were almost no cool looking snapbacks, hoodies or shirts. We decided...

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Tips for releasing a fish correctly

  FRANÇAIS PLUS BAS   We strongly believe that releasing our catches is the only way to go. Reasons are obvious : Bigger fishes Healthy species Healthy rivers and lakes Fishes are beautiful What’s your reason? Here are a few tips to help you release a fish correctly : Do not keep it out of the water for too long. You know a fish can’t breathe out of water don’t you? Sounds pretty obvous. Play soft. Make sure you do not hurt the fish while bringing it to shore. Keep the line tight but if you’re using a heavy rod with a 30 lb wire, it’s useless to fight too hard as the fish has no ways of letting go. Soften or...

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